The crew over at Good Good faced a bit of turmoil when Micah Morris and Grant Horvat departed the group in late last year. Those losses aside, 2022 was still an epic year for the Good Good brand as their growth was off the charts. They released a limited number of Good Good putters earlier in the year which sold out the same day, and their YouTube channel topped a whopping one million subscribers. Fans are eagerly anticipating what could come next. Many rumors are floating around the web as to what future products Good Good could release, but the most popular one revolves around a potential golf ball. So is Good Good releasing a golf ball?
Yes, Good Good will be releasing two golf balls with Callaway on August 8, 2023. Both will be the Chrome Soft X and be available in the Truvis and Triple Track styles. Baby blue Good Good logos will cover the Truvis while the Triple Track will have gold and baby blue lines with Good Good on the side.
Keep reading to catch a glimpse of what the Good Good golf ball may have looked like if they didn’t partner will Callaway as well as my fairly accurate on prognostication of what the Good Good/Callaway partnership would potentially lead to.
Original Good Good Golf Ball Prototype
Below you will find the Good Good golf ball which was submitted to the USGA. Per the USGA, the Conforming Golf Ball List “identifies golf balls that have been tested and found to conform to the Rules of Golf as established by the United States Golf Association and The R &A in St. Andrews, Scotland.” This is a major step cleared in Good Good’s golf ball release plan. The USGA has given the ball its blessing and once released, players can freely put it in play without any second thoughts.
I personally like the look of the golf ball, especially the ‘FIGHTING FOR PAR’ slogan being used as the lineup marker. If I had to guess, as right now the detail is currently unknown, the ball will probably be of the three-piece variety. Based on the prices of their clothing, the golf ball likely won’t be less than $50 per dozen, and so a three-piece ball will be necessary at that price point. Good Good will be looking to compete with the Titleist Pro V1, Taylormade TP5, and similar premium golf balls. If the limited release of the Good Good putter was any indication, they should have no problem selling a premium-priced golf ball.
Good Good Partnership With Callaway
Now to some news that may throw a wrench in the plans of Good Good’s golf ball release. On January 3, 2023, Good Good announced a partnership with Callaway Golf. In their words, it’s not simply a club sponsorship deal like what they’ve had in the past from other companies. The Good Good/Callaway partnership is much more as evidenced by their recent three-part video release which had the boys teaming up with some of the biggest names under the Callaway umbrella. Jon Rahm, Xander Schauffele, and Anika Sorenstam are just a few of the major players who were featured in the videos.
With that being said, what does this mean for the pending release of the Good Good golf ball? Would Callaway be fine with Good Good releasing a golf ball that directly competes with the sales of the Callaway Chrome Soft and Chrome Soft X? Personally, I wouldn’t think so. If anything, I could see Callaway releasing a Good Good themed golf ball…and much more down the road. But this would be something separate from what’s been submitted to the USGA by Good Good. In my opinion, that ball wouldn’t come out until Callaway is out of the picture. I could be 100% wrong here. Just speculation on my part.
It’ll be interesting to see how this plays out. I have no doubt the original plan was to release a Good Good golf ball under the Good Good umbrella. Callaway coming into the picture likely puts this plan on the back burner, at least until the partnership is done. In any case, I think it’s safe to say some pretty sweet Good Good x Callaway gear should be heading to a golf store near you sooner than later.